Business Tools Archives •

Business Tools, Website Design

ShowIt or Squarespace: Which Is For Me?

March 3, 2021

With so many website platforms out there, how do you know where to start when it comes to choosing? Over the course of the next few weeks, we’re going to be comparing the different popular platforms to ShowIt. We’ll start with Squarespace. We’ve built websites in Squarespace before (like this one and this one for […]

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Business Tools

Meet our spring intern, Julia!

February 24, 2021

We are super excited to welcome Julia Campana, our 2021 spring intern, to the team! Julia is excited to learn more about website design and the specifics that go into running a web design agency. _ Hi I’m Julia!   I’m a 21-year-old from Pittsburgh, born and raised! As of now, I’m thriving in the Southside and you can […]

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Business Tools, Website Design

Check Your Website for Broken Links

February 11, 2021

Right now, it probably feels almost impossible to keep track of everything. Sometimes you might even forget what day it is. (Okay, we’re guilty of that, too). However, we have something that should be at the top of every small business’s priority list. Make sure that everything on your website is up to date and […]

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Business Tools

Meet Our Winter Intern, Kate!

November 18, 2020

We are so thrilled to welcome Kate Hollenbeck to the team as our 2020 Winter Intern! During her interview, Kate impressed us with her honesty (something we pride ourselves on at Waterloo Street), her professionalism, and her eagerness to learn all things marketing–related. With all things COVID still affecting our day-to-day, we haven’t had the […]

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Brand & Marketing Strategy, Business Tools, Website Design

Five Ideas For Google Font Pairings

October 9, 2020

When you start creating a brand, there are so many factors to consider and design assets to gather. Most people think about the logo first, brand colors, services, etc. One aspect that many people forget to focus on when creating their brand: fonts! Font pairings have a huge impact on how people perceive your brand. […]

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Brand & Marketing Strategy, Business Tools

Small Business Apps That Are Huge Timesavers

September 22, 2020

As a small business owner, you’re wearing all of the hats. You’re probably your own accountant, project manager, administrative assistant, photographer, social media manager & everything else, too. Timesavers can make a world of difference because all those extra minutes add up! If there is anything that’s going to save you some time during your […]

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Business Tools, Website Design

10 Questions To Ask A Potential Website Designer

September 15, 2020

The person or agency you choose to work with is extremely important because it will likely set the stage for how you feel about the process and your final website product. Not to worry, we’re here for you! Here are some important things to consider when choosing a website designer.

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Brand & Marketing Strategy, Business Tools

The Perks of Facebook Page Insights

July 10, 2020

While we’re still trying to wrap our heads around the fact that it’s already the second week of July, take a minute to read up on more Facebook tips for your biz! Today, we’re talking about how to use Facebook analytics to break down your account’s data. Paying attention to what posts drive the most […]

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Business Tools, Website Design

The Template Shop

July 1, 2020

We are so excited to introduce (drumroll please) The Template Shop!  Have you been trying to design a website for months and are feeling overwhelmed with all of the different options? Do you have an existing website that you can’t make edits or updates to? Do you have a website that you don’t think resonates […]

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Business Tools

Meet our summer intern, Emma!

May 15, 2020

We are super excited to welcome Emma Harris, our 2020 summer intern, to the team! We were lucky to have met Emma in person during the pre-coronavirus era. We knew that we wanted someone local who would be able to work with us at our office in Southpointe (the joke is on us now, huh?). […]

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