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We don't do surface-level design or cookie-cutter templates. Every service we offer is built to take your business from "good enough" to unforgettable—bold, strategic, and designed to grow with you.

Custom branding and websites designed with strategy, story, and staying power.

not just decorate.

Services Built to Transform,

Investment: Starting at $2,500+
Service-based entrepreneurs, photographers, event planners, consultants, and creatives who want a brand that commands attention and builds trust.

Perfect For:

  • In-depth brand strategy session
  • Logo design + brand mark variations
  • Custom color palette
  • Typography system
  • Brand style guide
  • Marketing collateral templates (business cards, social media graphics, etc.)

What's Included:

We build brand identities with backbone—strategy-fueled, story-driven, and designed to be remembered. Every element is intentional, every mark a strategic move that sets you apart.

Your brand is more than a logo. It's the story people remember, the feeling they associate with your business, and the reason they choose you over everyone else.

The Identity overhaul

For businesses ready to stop blending in.

Investment: Starting at $5,000+
Entrepreneurs ready to ditch DIY, scale their business, and invest in a website that actually works as hard as they do.

Perfect For:

  • Custom website strategy session
  • Up to 6 custom-designed pages
  • Mobile-responsive design
  • SEO optimization
  • Contact forms + integrations
  • Launch support + training

What's Included:

We design custom Showit websites that stop the scroll, tell your story, and convert—without ever touching a template. Every layout is intentional, every word strategic, and every detail designed to make your ideal clients say, "This is exactly what I've been looking for."

Your website isn't a digital business card. It's your loudest salesperson, your strongest first impression, and the thing that either books clients or loses them.

The No-Template Site

For businesses who need more than "pretty."

Investment: Starting at $9500
Established businesses ready to level up, new ventures launching with intention, and entrepreneurs who refuse to settle for anything less than unforgettable.

Perfect For:

  • Full brand strategy + positioning
  • Custom logo + brand identity system
  • Brand style guide + marketing templates
  • Custom Showit website (6-10 pages)
  • Copywriting support + messaging framework
  • SEO optimization

What's Included:

We don't just design a logo and hand you a website. We build a complete, cohesive brand system: strategy, identity, messaging, and a custom Showit site that brings it all to life.

This is for the entrepreneurs who know their current brand isn't cutting it. The ones ready to stop piecemealing their identity and start showing up with confidence, clarity, and a presence that's impossible to ignore.

This is our most comprehensive offering—and the one that transforms businesses from the ground up.

The total rebrand system

The Waterloo Signature

À La Carte Services

Extra Support When You Need It

  • Brand refresh (logo updates, color refinements)
  • Additional website pages
  • Copywriting + messaging strategy
  • Social media templates
  • Email newsletter templates
  • Brand photography art direction
  • Ongoing design support (monthly retainer)
  • Launch support + training

What's Included:

Already have a brand or website but need to fine-tune specific pieces? We offer strategic add-ons to fill the gaps and keep your brand growing.

We don't believe in disappearing for weeks and dropping a design in your lap. Every Waterloo project is a partnership—structured, strategic, and personal from start to finish.

Collaborative, Strategic, and Built Around You

our process:

Around You

We're here even after launch. Whether you need tweaks, additions, or just a pep talk—we've got you.

Ongoing Support

We deliver your brand and website with all the files, tools, and training you need to own it confidently. Then we celebrate your launch together.

Finalization + Launch

We develop initial concepts based on strategy, then refine through collaborative feedback rounds until every detail feels right.

Concept + Design

This is where the magic begins. We dig deep into your story, audience, and goals to build the strategic foundation for your brand.

Strategy Session

If we're aligned, we send a custom proposal outlining scope, timeline, and investment. Once signed, we lock in your spot and get started.

Proposal + Contract

You fill out our inquiry form, we hop on a call to discuss your vision, goals, and whether we're the right fit. No pressure, just clarity.

Inquiry + Discovery Call

You fill out our inquiry form, we hop on a call to discuss your vision, goals, and whether we're the right fit. No pressure, just clarity.

Inquiry + Discovery Call

HOW IT WORKS

If we're aligned, we send a custom proposal outlining scope, timeline, and investment. Once signed, we lock in your spot and get started.

Proposal + Contract

This is where the magic begins. We dig deep into your story, audience, and goals to build the strategic foundation for your brand.

Strategy Session

We develop initial concepts based on strategy, then refine through collaborative feedback rounds until every detail feels right.

Concept + Design

We deliver your brand and website with all the files, tools, and training you need to own it confidently. Then we celebrate your launch together.

Finalization + Launch

We're here even after launch. Whether you need tweaks, additions, or just a pep talk—we've got you.

Ongoing Support

INVESTMENT THAT PAYS OFF

We know investing in your brand feels big. But here's the truth: a strategic, story-driven brand isn't an expense—it's the foundation that lets you charge more, book better clients, and grow with confidence.

Waterloo projects start at $2500 for brand identity and $7500 for website design. Full rebrands (brand + website) start at $9500.

Custom quotes are provided after our discovery call based on your specific needs and goals.

Questions?

We've got answers

Brand identity projects typically take 4–6 weeks. Website design takes 6–8 weeks. Full rebrands take 8–12 weeks depending on scope.
Absolutely. While we're based in Pittsburgh, we work with clients nationwide. Everything happens virtually, so location is never a barrier.
No problem. We offer website-only services and can work within your existing brand, or suggest refinements if needed.
Yes. We offer flexible payment plans to make investing in your brand more manageable. Details are included in your custom proposal.
We specialize in Showit for websites because of its flexibility and customization. For e-commerce, we work with Shopify.
We provide full launch support, training, and all necessary files. Plus, we're available for ongoing support, tweaks, and add-ons as you grow.

If you're ready to ditch DIY, step into confidence, and build a brand that actually books—let's make it happen.

Your Brand Deserves More Than "Good Enough."