meet the waterloo street team

hi friends!

hi friends!

welcome to the fam!

We are two sisters who decided it was time to shake up the marketing world and use our powers for good. We are real people who have the distinct privilege of telling our clients like it is.

We REFUSE to see marketing as something that can be put on autopilot. As the world of social media & digital marketing grow and evolve, we are DETERMINED to help you grow with it. 

Whether you're starting your marketing efforts from scratch, or you just feel like you're tired of doing the same thing over and over again, we're here for you.

So, what do you say? Are you ready to join the family and grow with us? We can't wait to work with you!

Meet the team

rachel whitfield

older sister

analytics guru

chaos creator 

country farmhouse

dog mama



DIY extraordinaire

"who is that?"

hannah samlall

younger sister

content wizard

chaos organizer

city studio

cat mama



Pinterest fails

meme queen

Yeah, we get that a lot. We are business partners, but first & foremost, we're sisters. We make your business our business because that's truly how we operate best! One of the reasons we are passionate about working with entrepreneurs and family-owned businesses is because that's exactly what we are! Where do we fit into your fam? Let's find out.

what we do

you two look alike...

you two look alike...

It all began in room 302 at Fauquier High School in Warrenton, Virginia. 

As a junior, Rachel joined the yearbook staff and loved seeing all of the different parts of the publication come together - the writing, photography, and even the ads. As the Ads Editor, she fell in love with putting together content and design to see someone's vision come to life. After graduating from Bethany College in 2013, Rachel got her first job working at an agency in Warrenton. She was fascinated by the knowledge of her peers and the B2B interactions, but wanted to create a more authentic experience. She wanted to shake up the marketing world and bring something new to the table.

Following in Rachel’s footsteps, Hannah joined the yearbook staff as a freshman. She worked her way up the totem pole from Staff Writer, to Ads Editor, to eventually landing the Editor-In-Chief position her senior year. She loved overseeing the process from start to finish, but still made time to do what she loved the most- write! After graduating from Virginia Tech in 2016, Hannah moved to NYC to work in Marketing and Recruiting, but when Rachel came up with the crazy idea to start their own agency, she didn't hesitate to say "let's do it." 

Together, the two formed what is now known as Waterloo Street (formerly Samlall Creative). The name Waterloo Street is a nod to the location of their high school that's located off of Waterloo.

the history of waterloo street

social media



new here? welcome! read more about what we do.