Strategic Branding & Custom Website Design
For women-led businesses ready to scale
won't settle for pretty.
THE BRAND STUDIO FOR WOMEN WHO
We’re not here to hand you another logo file or semi-custom site. We build brands and websites that actually work, strategy-first, story-rich, and designed to last.
Because a polished site might catch an eye. But a story-driven brand? That’s what makes people stay, trust, and buy.
Meet the founders
We’re Rachel + Hannah, the sister duo behind Waterloo Street.
Between the two of us, we’ve lived the late nights, the “just make it pretty” client asks, and the templates that promise the world but never deliver. Waterloo was built to prove branding can be both bold and strategic.
Every project we take on is personal. We don’t believe in handing off your files and calling it a day. We build brands with depth, story, and staying power, the kind of identity that stops people in their tracks.
At the end of the day, we’re not here to make your business look busy. We’re here to make it unforgettable.
the Waterloo lineup
WHAT we do best
The Identity Overhaul
Built for founders who are done blending in and ready to own their space.
The No-Template Site
Built for businesses who need more than “pretty.”
The Total Rebrand System
Built for entrepreneurs who want their brand to feel unshakable, unmistakable, and unforgettable.
our work
Bare in the Air
brand + website design
high society nails
brand + website design
the pittsburgh planner
brand + website design
maria mack
brand + website design
Bare in the Air
brand + website design
high society nails
brand + website design
the pittsburgh planner
brand + website design
maria mack
brand + website design
Bare in the Air
brand + website design
high society nails
brand + website design
the pittsburgh planner
brand + website design
maria mack
brand + website design
NOT JUST ANOTHER PRETTY LOGO
WE BUILD BRANDS THAT ACTUALLY HOLD WEIGHT
Most design studios will hand you a logo file, a templated website,
and call it a day.
That's not Waterloo.
We live in the middle ground nobody else touches: strategy-driven, story-rich, unapologetically original brands that don’t just look good, they work.
We cut the fluff. We ditch the templates. We refuse to polish the personality out of your business. Because at the end of the day, a brand that blends in won’t book.
Highly recommend. Waterloo Street does fantastic work!
They listen, they're creative, and they're very organized. I love that they send updates on where the project is automatically so I know exactly what to expect. They were amazing to work with, and I'm so glad I found them!
- Melinda B. | Bare in the air
The Waterloo team is UNREAL! Just let them cook and they will create the best site for you! You won't regret hiring them, promise!
- Tyler Norman Photography
I loved working with Rachel at Waterloo.
She did both branding and website design for my retail store, I'm so happy with the results. She definitely went above and beyond to meet expectations and took the time to make sure I understood how to use my website going forward.
- Kristen d. | Le Muse
The only regret I have is not hiring them sooner. They took my vision and brought it to life beyond anything I could’ve imagined.
