Because beautiful design deserves to be found.
You poured your heart into your website. You chose the perfect colors, curated thoughtful copy, and made sure the whole thing felt like you. But if no one’s landing on your site, or worse, it’s buried on page six of Google, something’s missing.
This is where SEO comes in.
Search Engine Optimization (SEO) doesn’t have to feel intimidating or overly technical. It’s simply about making your website easier to find, for the people already looking for exactly what you offer. And yes, even Showit sites can be beautifully designed and strategically optimized.
Whether you’re planning a refresh or just launched your dream site, this checklist will walk you through the SEO essentials, no jargon, no overwhelm, just clear steps that actually work.
1. Set Up Google Analytics + Search Console
First things first: you need data.
Tracking how people find and interact with your website is the foundation of smart, strategic growth.
✔ Set up Google Analytics and Search Console
✔ Add the tracking code in Showit > Site Settings > Custom Head HTML
✔ Submit your sitemap: yourdomain.com/sitemap.xml
Think of this as opening the door and formally introducing your site to Google.
2. Define Your Core Keywords
Start by getting clear on what your dream clients are actually searching for. Not industry jargon. Not clever phrases. Real words and phrases that feel natural.
✔ Brainstorm 5–10 phrases you’d want to rank for (ex: “custom brand design for coaches” or “Showit website for photographers”)
✔ Use free tools like Ubersuggest or AnswerThePublic for ideas
✔ Assign one focus keyword per page or blog post
Pro tip: if it sounds robotic, it’s not the right keyword.
3. Write Page Titles + Meta Descriptions That Actually Get Clicked
This is your first impression in search results. Make it clear, make it click-worthy.
✔ Page titles should include your keyword and stay under 60 characters
✔ Meta descriptions should be 1–2 polished sentences (under 155 characters)
✔ Set these in Showit under Page Settings > SEO Settings
Example:
Page Title: Custom Showit Website Design | Waterloo Street
Meta Description: Strategic Showit websites + elevated branding for creative entrepreneurs ready to level up their online presence.
4. Use Headings with Intention
Your site should have a clear hierarchy, not just for Google, but for your reader’s brain.
✔ Use 1 H1 heading per page (your main page title)
✔ Break up content using H2 and H3 headings
✔ Weave in your keywords naturally—never forced
Clarity and structure are just as important as creativity.
5. Optimize Your Images (Without Sacrificing Style)
Showit is image-driven, which is great, but those oversized files can seriously slow you down.
✔ Compress images before uploading (TinyPNG is your friend)
✔ Rename files descriptively (ex: showit-brand-designer.jpg)
✔ Add alt text that describes the image with keywords, but keep it human-friendly
Your images should support the strategy, not just the aesthetic.
6. Internal Linking = Underrated Gold
Internal links help both your visitors and search engines understand the structure of your site.
✔ Link to 1–3 other pages or posts from each page
✔ Use anchor text that tells the user where they’re going (not just “click here”)
Think of it like connecting the dots, strategically guiding visitors through your world.
7. Prioritize Mobile Design
Over half your traffic is coming from mobile. Don’t treat it like an afterthought.
✔ Refine your mobile layout in Showit’s mobile builder
✔ Keep buttons large and easy to tap
✔ Avoid huge image stacks that make people scroll for miles
Showit gives you control, use it.
8. Blog with a Purpose
Yes, blogging is still relevant, especially if you want to rank for long-tail keywords and position yourself as the expert.
✔ Write content that answers real questions your clients are Googling
✔ Include keywords naturally in the title, intro, and subheads
✔ Don’t forget your meta description, internal links, and a featured image
9. Clean Up Your URLs
Short, clean URLs are better for SEO and user trust.
✔ Remove unnecessary numbers or fluff
✔ Use lowercase words with hyphens (ex: yourdomain.com/brand-strategy)
✔ Customize your blog post slugs in WordPress before you publish
Simple is powerful.
10. Do a Final Pre-Launch SEO Check
Whether you’re about to launch or making ongoing updates, run through this quick list:
✔ Each page has a clear title + meta description
✔ Keywords are present (but natural) in copy and headings
✔ All images are optimized and have alt text
✔ Pages load quickly
✔ Mobile design is clean + intuitive
✔ Sitemap has been submitted to Google
Reminder: SEO is the Long Game
You don’t need to master it all overnight. Start where you are, build intentionally, and let your website grow alongside your business.
Want a brand + Showit website that’s not just stunning, but also strategic?
✨ We design sites that blend elevated design with backend smarts, so your brand gets seen, remembered, and booked.
Inquire about custom design → https://waterloostreet.co/contact
