Brand & Marketing Strategy Archives • waterloostreet.co

Brand & Marketing Strategy

10 Tips for Getting Started with Instagram Reels

March 18, 2021

How is it March already when it was just March? It seems almost impossible that we’ve all been living through this pandemic for a full year. This time last year, we had no idea how drastically all of our lives were about to change. Much like any other year, there has come a series of […]

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Brand & Marketing Strategy, Business Tools, Website Design

Five Ideas For Google Font Pairings

October 9, 2020

When you start creating a brand, there are so many factors to consider and design assets to gather. Most people think about the logo first, brand colors, services, etc. One aspect that many people forget to focus on when creating their brand: fonts! Font pairings have a huge impact on how people perceive your brand. […]

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Brand & Marketing Strategy, Business Tools

Small Business Apps That Are Huge Timesavers

September 22, 2020

As a small business owner, you’re wearing all of the hats. You’re probably your own accountant, project manager, administrative assistant, photographer, social media manager & everything else, too. Timesavers can make a world of difference because all those extra minutes add up! If there is anything that’s going to save you some time during your […]

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Brand & Marketing Strategy, Business Tools

The Perks of Facebook Page Insights

July 10, 2020

While we’re still trying to wrap our heads around the fact that it’s already the second week of July, take a minute to read up on more Facebook tips for your biz! Today, we’re talking about how to use Facebook analytics to break down your account’s data. Paying attention to what posts drive the most […]

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Brand & Marketing Strategy

What’s the Deal with Instagram Stories?

June 26, 2020

We’re finishing off our June Instagram tips & tricks with one more informational read to help you enhance your profile! This week’s topic: Instagram Stories. Did you know that 75% of businesses will utilize Instagram this year and brands post an average of 2.5 Stories per week? While most of the app’s demographic is between […]

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Brand & Marketing Strategy

Taking Advantage of Instagram Insights

June 19, 2020

Staying on the topic of Instagram, today’s blog is focused on Instagram Insights. Instagram provides a free insights dashboard if you have a business account set up. For more information on how to switch to a business account, click here. The Insights dashboard allows you to evaluate your posts, followers, stories, and other promotions. It’s […]

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Brand & Marketing Strategy

The Hashtag Breakdown

June 12, 2020

If you have any type of social media account, you probably know what a hashtag is. But you might not be aware of the benefits of including them on your posts. Hashtags boost engagement, build brand awareness, and allow your content to be more discoverable. Keep reading to find out how you can master the […]

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Brand & Marketing Strategy

How to Optimize Your Pinterest Profile

June 4, 2020

This week, we’re focusing on Pinterest and what you and your small business can do to utilize all its features. While you may think of Pinterest as a platform with cupcake recipes or DIY crafts, it’s actually so much more. In other words, Pinterest can help to elevate your social media presence! Keep reading to […]

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