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We are so thrilled to welcome Kate Hollenbeck to the team as our 2020 Winter Intern! During her interview, Kate impressed us with her honesty (something we pride ourselves on at Waterloo Street), her professionalism, and her eagerness to learn all things marketing–related. With all things COVID still affecting our day-to-day, we haven’t had the […]

Biz + Entrepreneurship

November 18, 2020

Meet Our Winter Intern, Kate!

When you start creating a brand, there are so many factors to consider and design assets to gather. Most people think about the logo first, brand colors, services, etc. One aspect that many people forget to focus on when creating their brand: fonts! Font pairings have a huge impact on how people perceive your brand. […]

Biz + Entrepreneurship, Social Media, Websites

October 9, 2020

Five Ideas For Google Font Pairings

With so many website platforms out there, how do you know where to start when it comes to choosing? Over the course of the next few weeks, we’re going to be comparing the different popular platforms to ShowIt. We’ll start with Squarespace. We’ve built websites in Squarespace before (like this one and this one for […]

Biz + Entrepreneurship, Websites

September 30, 2020

ShowIt or Squarespace: Which Is For Me?

As a small business owner, you’re wearing all of the hats. You’re probably your own accountant, project manager, administrative assistant, photographer, social media manager & everything else, too. Timesavers can make a world of difference because all those extra minutes add up! If there is anything that’s going to save you some time during your […]

Biz + Entrepreneurship, Social Media

September 22, 2020

Small Business Apps That Are Huge Timesavers

The person or agency you choose to work with is extremely important because it will likely set the stage for how you feel about the process and your final website product. Not to worry, we’re here for you! Here are some important things to consider when choosing a website designer.

Biz + Entrepreneurship, Websites

September 15, 2020

10 Questions To Ask A Potential Website Designer

User-friendly navigation is arguably one of the most important items to consider when designing a website. It can be easy to get caught up in trying to make your website pretty when what it really needs to be is functional. The goal of visitors to your website is most likely to convert them into customers, […]


August 31, 2020

Navigation Do’s and Don’ts For Your Website

LA EVENTOR offers wedding ⁣and event planning & design in Pittsburgh, PA. If you’re looking for a team of event planners with exceptional attention-to-detail, look no further! These ladies are magic makers. The LA EVENTOR team is focused on learning what you need most for your special day. They work closely with you to help make […]

Biz + Entrepreneurship, Websites

August 3, 2020

ShowIt Website Launch – LA EVENTOR

While we’re still trying to wrap our heads around the fact that it’s already the second week of July, take a minute to read up on more Facebook tips for your biz! Today, we’re talking about how to use Facebook analytics to break down your account’s data. Paying attention to what posts drive the most […]

Biz + Entrepreneurship, Facebook, Social Media

July 10, 2020

The Perks of Facebook Page Insights

We are so excited to introduce (drumroll please) The Template Shop!  Have you been trying to design a website for months and are feeling overwhelmed with all of the different options? Do you have an existing website that you can’t make edits or updates to? Do you have a website that you don’t think resonates […]

Biz + Entrepreneurship, Websites

July 1, 2020

The Template Shop

We’re finishing off our June Instagram tips & tricks with one more informational read to help you enhance your profile! This week’s topic: Instagram Stories. Did you know that 75% of businesses will utilize Instagram this year and brands post an average of 2.5 Stories per week? While most of the app’s demographic is between […]

Instagram, Social Media

June 26, 2020

What’s the Deal with Instagram Stories?