Welcome to the blog!

When you start creating a brand, there are so many factors to consider and design assets to gather. Most people think about the logo first, brand colors, services, etc. One aspect that many people forget to focus on when creating their brand: fonts! Font pairings have a huge impact on how people perceive your brand. […]

As a small business owner, you’re wearing all of the hats. You’re probably your own accountant, project manager, administrative assistant, photographer, social media manager & everything else, too. Timesavers can make a world of difference because all those extra minutes add up! If there is anything that’s going to save you some time during your […]

While we’re still trying to wrap our heads around the fact that it’s already the second week of July, take a minute to read up on more Facebook tips for your biz! Today, we’re talking about how to use Facebook analytics to break down your account’s data. Paying attention to what posts drive the most […]

We’re finishing off our June Instagram tips & tricks with one more informational read to help you enhance your profile! This week’s topic: Instagram Stories. Did you know that 75% of businesses will utilize Instagram this year and brands post an average of 2.5 Stories per week? While most of the app’s demographic is between […]

Staying on the topic of Instagram, today’s blog is focused on Instagram Insights. Instagram provides a free insights dashboard if you have a business account set up. For more information on how to switch to a business account, click here. The Insights dashboard allows you to evaluate your posts, followers, stories, and other promotions. It’s […]

If you have any type of social media account, you probably know what a hashtag is. But you might not be aware of the benefits of including them on your posts. Hashtags boost engagement, build brand awareness, and allow your content to be more discoverable. Keep reading to find out how you can master the […]

This week, we’re focusing on Pinterest and what you and your small business can do to utilize all its features. While you may think of Pinterest as a platform with cupcake recipes or DIY crafts, it’s actually so much more. In other words, Pinterest can help to elevate your social media presence! Keep reading to […]

Right now, it probably feels almost impossible to keep track of everything. Sometimes you might even forget what day it is. (Okay, we’re guilty of that, too). However, we have something that should be at the top of every small business’s priority list. Make sure that everything on your website is up to date and […]