“Why should I hire someone when I can do it by myself?” It’s the question we hear time and time again. Sure, you can pass the task off to your son, your summer intern, or your neighbor’s daughter but unless you hire a professional, you likely won’t see results.
It is more important now than ever that you hire someone trained in digital marketing to manage this facet of your business. Here are just a few, of many, reasons hiring a social media manager is beneficial to you as a business owner:
Let’s face it. People LOVE writing online reviews – especially when they’ve have a bad experience. If someone writes a review on a business page, but they never receive a response, that’s definitely going to leave a bad taste in their mouth. They’ll tell their friends, their family and really anyone who will listen.
Having a social media manager means that your online reviews are being monitored. If the business is quick to respond with an apology and an incentive to come back to give the place a second try, people may write the bad experience off as a fluke rather than a regular thing. Reputation managed.
Growing your audience on social media is ALL about consistency. If people don’t hear from you on a regular basis, they may forget about you! If you’re consistent with your posts, you will be at the forefront of your audience’s mind. Say you’re a florist and Valentine’s Day is coming up. If there’s two florists in town and one is posting on Facebook regularly, while the other one just posts the week before a holiday, which one do you think will be at the forefront of their audience’s mind?
You know how when you see a Coca-Cola or a Reese’s ad, you KNOW exactly what company’s advertisements you’re seeing? While being consistent about posting is a large part of growing your audience, having a strategy behind your posts is what is going to affect your brand recognition the most. A social media manager will be able to assist you in creating a look, feel, voice and tone for your brand.
Once you have a consistent overall look and feel for your brand, a social media manager will help you develop a strategy for your posts, so you are getting the most engagement and reach.
Arguably the most effective way to build your social media following to ENGAGE! Social media managers will set a specific time everyday where they sit and engage with your audience across all of your platforms. Don’t underestimate the power of replying to ALL of the comments on your posts. Part of building a successful following on social is building a community around your brand. When it all comes down to it, don’t forget that social media is about being SOCIAL!
Trends & Reports
If you’re posting, but aren’t looking at your analytics, how will you know if your posts are getting engagement that matters? Social media managers pull weekly or monthly reports that help you plan ahead and A/B test your strategies in order to find the one that works best for your business.
These reports will help you decide when to post, what audience to target your posts to, and provide insight into what your audience is interested in so you can engage in meaningful conversations with them!
Social media marketing is now a business requirement rather than a trend. Ready to set your strategy and start seeing results? Contact us today to get started.